Marketing Tips for your Galway Restaurant
Feb 02 2018
If you run a restaurant in Galway, you know that competition is massive. Trying to stand out among the various restaurants in Galway City can be pretty difficult. That’s why your restaurant’s marketing efforts must be really effective!
- Foodie Photos
- Loyalty Programs
- Be an Insta-Ham
- Promote User-Generated Content
1. Foodie Photos
Instagram news feeds are flooded with photos of food! People love taking pictures of their food and posting it straight to Instagram. People loving seeing pictures of food just as much as posting them. The best social media platform for promoting restaurants is Instagram. It is a highly visual platform and posting dishes that the chef has whipped up will get your audience’s mouths watering. Aesthetically pleasing images will draw hungry eyes.
You don’t need to invest in a state of the art camera, the camera on your smartphone will work if you are able to take GOOD pictures. Good picture taking skills involve finding the right angles, lighting, and background. Blurry photos wont make people stop scrolling through their news feed.
2. Loyalty Programs
Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times.
3. Be an Insta-Ham
Like we already said, having a strong Instagram presence is another semi-obvious (but too important to ignore) restaurant marketing tip. Use Instagram to promote your business’ best visual content.
Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy.
Also be sure to have some fun with hashtags – whether jumping on the hype of existing popular Twitter hashtags like #ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans.
4. Promote User-Generated Content
User-generated content (lovingly dubbed UGC) is a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal at your establishment, and share the entries on a dedicated content page (and/or share submissions across your various social networks). Consider awarding some random lucky contestants with a free appetizer or other prize!
You can also find us on Facebook!