Marketing Ideas for Dublin Restaurants
Dec 15 2017
There is massive competition between restaurants in Dublin. In order to stand out among the various and plentiful restaurants in the capital, your marketing efforts must be top notch.
1. Foodie Photos
Log in to Instagram and you will find pictures of food are everywhere! People love taking photos of food and posting it. And just as much, people love seeing pictures of food. Instagram is arguably the best social media platform for promoting restaurants. It is such a visual platform that mouths will be watering just looking at pictures of the dishes your restaurant has to provide. Hungry eyes will be drawn towards your aesthetically pleasing imagery.
Whether you invest in a top notch camera, hire a pro, or use your the camera on your smartphone, take good pictures of your food! When we say good, angles, lighting, and background must be right and blurriness will not suffice. So, you need to know what your doing, or else find someone that does.
2. Loyalty Programs
Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times.
3. Be an Insta-Ham
Like we already said, having a strong Instagram presence is another semi-obvious (but too important to ignore) restaurant marketing tip. Use Instagram to promote your business’ best visual content.
Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy.
Also be sure to have some fun with hashtags – whether jumping on the hype of existing popular Twitter hashtags like #ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans.
4. Promote User-Generated Content
User-generated content (lovingly dubbed UGC) is a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal at your establishment, and share the entries on a dedicated content page (and/or share submissions across your various social networks). Consider awarding some random lucky contestants with a free appetizer or other prize!
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