How To Grab Attention & Increase Foot Traffic For Your Bar.
Feb 03 2020
It can be challenging to attract new visitors to your bar and even when you get them in the door how do you keep them coming back. But of course there are the key things you need to do to ensure you build a thriving bar business.
So below you will find a handful of ideas fun ideas that will help you to both attract new people to visit you premises and also help keep people coming back for more.
Give your customers a chance to unveil their hidden singing talent during a weekly karaoke night. Karaoke originated in Japan and has spread throughout the world as a popular form of interactive entertainment where the amateur singers select their favorite songs and give their own renditions over instrumental recordings of popular songs. For this form of entertainment, you will need a karaoke machine, including a microphone and a screen for the lyrics as well as plenty of popular musical selections.
Theme nights can be a fun diversion for your customers, especially for those who enjoy an opportunity to use their creativity to put together fun costumes. Themes can vary as much as you would like from week to week, or you can find a theme night that you like and maintain it. Monitor your customers’ enjoyment of each themed event to gauge its success and determine how often you will repeat a particular theme. A few choices for theme nights may be a ’70s or ’80s theme night where you play the appropriate music and perhaps use a projection screen showing either music videos or muted films from the respective decade. Invite your patrons to wear clothing that fits the decade. Another theme night may be “Rocky Horror Picture Show” night where your customers can dress as their favorite characters while you provide a screening of the movie, along with plenty of rice and toast.
Trivia Challenge Night
People love to put their knowledge to the test so a good round of beverages and a light atmosphere can make a trivia challenge night a great success. Choose a wide-scale type of trivia challenge with a broad range of topics or choose something more specific with a theme, such as song lyrics, films, sports and athletes or types of beers from around the world.
Let your customers know they need to come in wearing their dancing shoes. A bar or lounge provides an obvious venue for people to hit the dance floor and show their moves. You can choose a particular style for your dance night, such as Latin dance, which may include salsa, mambo and rumba; ballroom dancing, which may include foxtrot, swing dancing or waltz; or country and western dancing. You may also choose to do a dance marathon for a predetermined duration of time. For any of these types of contests, set aside a certain amount of money for the prize to the winner of the contest or seek out sponsorship from other local businesses.
Corporate Challenge Events
Consider offering your bar or lounge and staff to host corporate challenge events for a non-profit organization. For example, contact your local YMCA chapter to see if they have corporate challenge events wherein the organization and local businesses work in conjunction to raise money for the organization’s mission. Hosting one of these events brings in business for the evening of the event while also giving you a chance to showcase your establishment for return business. If things go smoothly, the non-profit organization will likely choose to return to your bar or lounge with future events.